The brand is an up-front, straight talking, classic clothing range owned, founded and designed by Liam Gallagher and supported by a team of key industry professionals.

The clothing range, which is entirely 'limited edition', includes classic designs across footwear, denim, knitwear, jackets, trench coats, parkas, t-shirts, hats, scarves and accessories; all subject to Liam's final approval.